Sports Franchises

Question 1

Sport has been used in the past to bring together people of different cultures together. However, this has been determined by a number of cultural factors. Therefore, it is the aim of each country to enhance the sports franchise in the overseas. In an attempt to do this, the US has been faced with cultural challenges that include; values, customs, racial cohesiveness, traditions, gender equality.

For proper penetration to other places of the world, the US-based sports franchise should accommodate the diverse community values for these people get involved actively.

The sports franchise, therefore, should show this community how involvement in the activities it engages helps in boosting physical activity.

Customs are important in the acceptance of the role played by the different sports franchise that are driven by the US this will ensure that the practice of these games by the other countries remain sustainable.

The issue of racism is deep rooted in the sports franchise. The US government should ensure that the games that are promoted are all inclusive for people across all the races. This will send a positive message that this form of sporting is not biased.

The sports to be promoted should be culturally acceptable. This will ensure that they don’t undermine the traditions of the natives of the respective countries in any way. This will ensure the survival of these games.

The role of each sex in the different should be emphasized in the games to ensure equal representation for continuity.

Although the success of the sports franchise in the United States to other countries has been hampered by several cultural factors, if the interventions illustrated above are implemented the value of the US-based sports franchise will be known globally.

Question 2

The US government should ensure that religion is not a hindrance in the success of the franchise sports. This will ensure that the participants are not left out based on their religious affiliations mostly Islam.

The franchise in question should ensure that their activities or services that they provide are tailored to suit the needs of the international market.  This is the place where the turnkey concept is evaluated and revised to suit the requirements of the various cultures portrayed by the different groups (Kotler, 2010).

Just like any business franchise industry also needs to satisfy their customers for maximization of the profit margins. Here, the companies should be more flexible in order to allow the franchisees to give the relevant ways that their varied needs can be met due to their different cultures.

Great customer care will go a long way in ensuring that the franchise products find ready markets with willing buyers and sellers.

The franchise companies should make an attempt to understand and define their markets through surveys that will ensure that they possess a deep understanding of the international markets, the challenges to be experienced and how to tackle these problems (Kotler, 2010).

During product development and design the concerned should ensure that there is international consideration to avoid the production of goods that are irrelevant in the international markets.

Through the use of technology and the social media, the franchise companies will reach their targeted international markets.

Question 3

The governments should protect their local businesses because of the following reasons;

This is because this is a form of revenue to the government, the funds that are later utilized in the development programs and building of the necessary infrastructure (Goldberg, 2010).

The policies that are meant to promote the growth of the domestic industries whereby the less developed economies are protected from those imports that might be cheap due to subsidization.

On the other hand, the imposing of tariffs on the imported goods may lead to a rise in the prices of the imported goods this in turn makes the consumers of the country in question pay more.

Similarly, this can make other trading partners respond to these changes consequently raising the cost in doing their business (Goldberg, 2010).

Tariffs have been implemented in countries that are developed for the sake of national security of the countries involved.

Some researchers have also asserted that, in the process of introducing the tariffs, the product quality may be compromised.

It should be noted that tariffs may strain the integration of the countries as their business relationship becomes strained. The result is that the incomes from trade in the involved countries are significantly affected.

Tariffs have been used in the protection of the jobs of the people in countries in question. Increased competition from the imported goods may result in firing of the employees of the firms concerned as a way of cutting cost.




Goldberg, K., Khandelwal, A. K., Pavcnik, N., & Topalova, P. (2010). imported intermediate inputs and domestic product growth: Evidence from India. The Quarterly Journal of Economics, 125(4), 1727-1767.

Kotler, P. J., & Armstrong, G. M. (2010). Principles of marketing. Pearson Education.

Smart, B. (2005). The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity. Sage.



Fast Food Nation Paper

Knowing what is in your fast food might make you think twice the next time you devour it. As the rise of the fast food nation in America has increased to an all-time high, so has the weight and waists of Americans all around the country. Not only has the United States grown to love the acquired taste of greasy golden fries and juicy burgers, it has also grown ignorant to the way their food is prepared. In the novel, “Fast Food Nation: The Dark Side of the All-American Meal”(2002), by Eric Schlosser, he makes compelling points in his position against the fast food industry.

In “Fast Food Nation: The Dark Side of the All-American Meal” (2002), Eric Schlosser argues that “… Fast food is solely responsible for every social problem now haunting the United States”(9). Schlosser analyzes this conflict by setting side by side the positive and negative affects and outcomes of the industry growing so rapidly. He reports evidence and eye-opening facts about the multinational corporation in order to prove the dangers and aftermath of the increased success in fast food. Schlosser conveys that “too much fast food can cause serious risks”(65) due to the fact that “Hundreds of people buy fast food everyday”(10) as a convenience, and are unaware of the harm they are causing themselves. He elucidates and sighs at the fact that the business is made to attract young, innocent children when they are ignorant to the process and makings of their cravings. Schlosser presumably addresses the United States (as in “manifestation of American popular culture.”) in his novel because he openly discusses the need for Americans to become in touch with the reality of Fast food.
Since 1965, the amount of fast food joints opening have increased nationally, along with the safety issues concerning the consumption and preparation of their cooking. The preparation process is not what Americans make it out to be. For example, many bacteria and infections have been found in the meat of the everyday burger, “According to the Centers for Disease Control and Prevention (CDC), more than a quarter of the American population suffers a bout of food poisoning each year.”(195). As Schlosser proves with his alluring facts, E. Coli is one of the most popular infections to be recognized throughout the nation. With his in-depth research, he provides the stories of the average everyday American who has been infected or passed away with such a horrid disease. Furthermore, Ingrid Abboud, from states, “Studies revealed 50% of fountain drink dispensers were found to be contaminated with fecal bacteria”.
Schlosser also provides the facts of Salmonella appearing in the cooking of the infamous greasy meals, “A tiny uncooked particle of hamburger meat can contain enough of this pathogen to kill you.”(201). Schlosser’s verification of insecurity in the daily meals American’s consume can tug of the heart strings of the readers. Fast food and its eye opening facts is a reminder to the audience that not only are they hurting themselves, but that the effects are also affecting the family members and the ones who care most about the individual. What’s in the meat is not only a major concern, but also a major safety issue.
To brainwash an innocent child with the advertisement of a new Fast Food Franchise is beyond cruel and diminishing to their health. As most American’s know, Ronald McDonald is a well-known character from the legendary McDonald’s company. With their golden arches and tasty treats, McDonalds has become the most identifiable company in the world, not only by children, but adults as well, “The Golden Arches are one more widely recognized than the Christian Cross.”(5). In the mind of a child, the next cool thing is always what they strive to obtain, and the ones who purchase the item is always the adult or parent. They declare as to what the consequences are of children who have mal eating habits, “When you take the time to see what children are actually eating, it becomes very apparent why so many children are dealing with obesity.” Furthermore, Schlosser ponders on the reality of the kids’ attraction to so much fast food, “Children would be the new restaurant chain’s target customers.”(41). Many parents go to extremes to please their children; including buying them anything they want to eat. When McDonald’s applies pathos in their equation, they add in the new “it” toy and captivate the attention of a child. Furthermore, the more the children want the toy, the more food they purchase daily, monthly, and yearly. The health issues following so much consumption of these treats can lead to diabetes, heart disease, and obesity. Facing the valid facts and proving ethos, the fast food nation would go to any extremes, including damaging the health of multiple innocent children, just to get an extra dollar in their pockets.
With the opening of so many new fast food restaurants, new hazardous and treacherous jobs are created and must be filled with employees willing to go the extra mile to please a costumer. As society continues to increase in size, the job opportunities are minute but the initiation of a new restaurant is not. To maintain the high-demand of meat to produce the burgers Americans love and adore, the meat packing industry hires hundreds of human beings to reach their goals. As mentioned in the novel by Schlosser, “the meat packing industry has become one of the most dangerous jobs around.”(169). The data Schlosser provides when he enters the slaughter house and the names he proves to know add credibility to his statements and apply it applies Ethos. In addition, in the article A Look Inside Slaughter Houses on Myrtle strongly opinionates her point as to what really occurs on the inside, “If slaughterhouses had glass windows, everyone in the world would be a vegetarian.” As any individual knows, being drenched in the blood of anything, let alone an animal, can be defective to your health. So how far do the fast food industries need to go just to please a costumer with yummy tasting food and gain their money? The unhealthy working conditions and unsanitary environment is appealing and tents to open the eyes of Americans and prove that the industry works their employees in unsafe work places for their benefit only.

Although the fast food nation has many negatives sides to their industry, positive outcomes have been also been achieved through the opening of their restaurants. For example, the more chains and franchises that these entrepreneur‘s open, the more job opportunities open for the everyday American that is trying to get by. “It currently opens about five new restaurants every day, and at least four of them are overseas.”(229), as confirmed by Schlosser throughout his novel. Not only does it open up more positions for people to work, the fast food joints have also dramatically increased the money entered into our economy. Schlosser proclaims that the industry has been a major strength in increasing the economic problems that our country has suffered through in past times, “The fast food chains have become totems of Western economic development.”(229). There are various points as to how the franchise’s have helped the United States, but the amount of negative outcomes over comes the positive.

After doing true research on what type of food individuals are stuffing their faces with, the American society can never be to sure of any of the tasty cuisine. As mentioned all throughout “Fast Food Nation: The Dark Side of the All-American Meal”(2002), by Eric Schlosser, there have been more than plenty negative results to the consumption of the fatty burger patties and golden greasy fries. The industry is a multi-millionaire company that will take any risk to obtain any capital they can reach. Moreover, the franchises are willing to put any bodies’ health in risk. Not only that, but they are deliberate when it comes to brainwashing innocent people just to get Americans to put one more bite of a burger in their mouths. The fast food nation might be successful and in a way helpful to America, but in the end, they are causing nothing but issues and problems to the individuals who purchase their everyday intriguing meals.

Abboud, Ingrid. “Scary Facts about Fast Food.” , 2010.

Gray, Thomas. “Fast Food Effects on Child Obesity. , 2011.

Schlosser, Eric. “Fast Food Nation: The Dark Side to the All-American Meal.” New
York, 2002.

Quinn, Myrtle. “An Inside Look At Slaughter Houses.” < http://www.all->, 2009.


English 101

Gulliver’s Travels

In his novel Gulliver’s Travels, Swift successfully uses satire to portray man’s pride and folly. Gulliver’s pride is displayed when he enters the island of Lilliput and becomes the pocket-sized people’s savior. However, his folly is revealed when he gets a huge wakeup call after entering Brobdingnag. Through his use of satirical writing, Swift tells the story of how Gulliver reacts and responds to these completely opposite societies.


Through Gulliver, Jonathan Swift travels to four different foreign countries, each representing a corrupt part of England.  Swift criticizes the corruption of these parts, and focuses on the government, society, science, religion, and man. Not only does swift criticize the customs of each country, he mocks the naive man who has the inability to figure out the double meaning of things.  Gulliver, being gullible himself, believes everything he is told, which symbolizes the irony of the English system.


In Gulliver’s first travel, in which he visited Lilliput, Gulliver is faced with the minute people, called Lilliputians.  Now while this is the premise for a fantasy story, Swift uses the events within to make severe criticisms of England between reigns of Queen Anne and George the first.  The people of Lilliput are about six inches tall, and there size signifies that their motives, acts, and humanity are in the same, dwarfish (Long 276).  In this section, the royal palace is accidentally set on fire, containing the empress inside.  Instead of making his way across town, to the ocean, squashing the people of Lilliput as he goes, Gulliver makes use of his urine to save the palace.  While this vulgar episode was a display of bravery, it infuriated the emperor, causing revenge to be vowed on Gulliver.  Rather than be happy that both the emperor and the palace are not in ruin, the littleness of the government and the people in general is displayed in this act.  Another display of this is the fact that Gulliver is used as the Emperor’s absolute weapon, but the emperor only uses him to conquer his world of two islands.  This makes the emperor’s ambition seem extremely low (Bloom, Interpretations 84-5).


Swift also criticizes the religious beliefs of the Lilliputians and England in the first story.  In Lilliput, Ministers were chosen strictly on agility, or their ability to walk a tightrope or stick jumping.  They were able to maintain their rank of minister as long as they could keep these defeating these tasks (Swift, Writings 89).

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The political parties of the English government are represented by the conservative High Heels who depict the Tories, and the progressive Low Heels, or Whigs.  As per their names, the distinguishing mark of the parties is the height of their heels.  Within these two parties, Swift criticizes the English political parties, and the Prince of Wales (Brady 21).  Swift also mocks the religion war that was going on in England, through the use of the war between Lilliput, and its nearest neighbor, Blefuscu.  Swift’s use of the terms High Heels and Low Heels to compare the meaningless battles of the Whigs and Tories, such as the height of heels (Swift, Writings 81).


With Gulliver’s next travel, we find him in Brobdingnag.  His voyage shows us the filthy mental and physical characteristics of man.  Here, Gulliver is confronted with an adult nurse.  The nurse’s repulsive action of revealing her breasts to Gulliver.  This reminds him of how the Lilliputians found his skin full of crater like pores, and stumps of hair growing from them.  The odor of the immense creatures is offending, and it caused Gulliver to recall the fact that the Lilliputians were also offended of his body odor (Bloom, Interpretations 27-8).


In Laputa, Gulliver is confronted with the old age Struldbuggs, which look utterly hideous resulting from old age, and the deterioration of their bodies.  The Yahoos from the land of Houyhnhnms are filthy, uncivilized creatures, who use their own dung as a weapon.  In these descriptions, Swift criticizes both the moral and physical corruption of man (Bloom, Critical Views 87).


Gulliver’s first owner in Brobdingnag represents the selfishness of man.  Gulliver is constantly displayed in public, abused for the profit of the owner.  When his owner finds out that Gulliver is weakening, he sells him immediately, at a high price in order to milk every last penny out of Gulliver.


Gulliver’s third voyage, to the floating island of Laputa is one of the most satirical of the whole book.  In this voyage Swift criticizes the Royal Society of England, in which he says is composed of useless philosophers, inventors, and scientists.  The floating island signifies that the inhabitants are composed of the same airy constitution as the environment (Long 276).  Projects done by such people are summed up by “the Universal Artist,” who directs his followers to turn useful things into the exact opposite, which results in useless achievements.  Some of the experiments held were to create tangible air, wool-less sheep, and horses with stone hooves.  The flying island itself expresses not only the desertion on the common earth of reality but their conversion of the universe to a mechanism and of living to a mechanical process (Bloom, Interpretations 53).


Finally, Gulliver travels to the land of the Houyhnhnms.  After he reaches land, Gulliver comes across a pack of Yahoos and is instantly appalled by them.  There he quotes, “Upon the whole, I never beheld in all my travels so disagreeable and animal, or one against which I naturally conceived so strong an antipathy” (Swift, Text 215).  This statement is at best ironic, because Gulliver never saw the resemblances between the Yahoos, and himself.  Afterwards, he encounters the rational Houyhnhnms and he immediately realizes the common characteristics he has in common with the Yahoos.  He states, “my horror and astonishment are not to be described, when I observed, in this abdominal animal, a perfect human figure” (Swift, Text 220).


Gulliver is amazed to see rational figures acting in such brutal figures, but he later realizes that they regarded him as the brutal beast.  The Houyhnhnms compare Gulliver and the Yahoos and find many similarities between the two.  The only difference was that Gulliver, and mankind, had learned the benefits of clothing, and he, at times could be a rational creature.


Swift portrays the Yahoos as savage animals with human characteristics, which is the biggest mockery of mankind in the whole book.  The Yahoos were so greedy, that they would fight over enough food to feed an entire army of fifty soldiers, just to keep it to themselves.  They would poison their own bodies, by sucking a root, similar to alcohol, to reach a high.  The female populations of the Yahoos are also given characteristics of the ladies of the royal stature.  Their gestures of hiding behind bushes and trees, looking at the passing by males, gives the impression of a woman hiding her face behind a fan, while looking flirtatiously over her shoulder.  The smell associated with the female Yahoos, is similar to the perfume ladies wear to attract men (Brady 108).  By the time Gulliver is returned to England, he becomes a complete antisocial, who is disgusted by the sight of his own wife and children.  Gulliver’s desire to become a Houyhnhnm gives the reader the impression that he is a pathetic man, who strives to become someone he can never be.



After abandoning ship and swimming to an unknown shore, Gulliver hardly expected to find himself tied down by a society of people half a foot tall. The Lilliputians had seen nothing like Gulliver before. Appropriately, they give him the title of Man-Mountain and grant him is freedom in exchange for his loyalty. Gulliver began to feel a sort of self-importance, being much larger than everyone else in Lilliput. Swift creates Lilliput to mirror the English court. The Lilliputians and the Blefuscudians are enemies because one group wants to break the egg on the small end and the other wants to break it on the big end. Just like the English, the two miniscule societies are fighting over insignificant issues. When told to destroy the Blefuscudians fleet he instead picks up the men and brings them to the Lilliputians to form a peace treaty. After saving the Lilliputians from an attack, Gulliver’s confidence was at an all-time high. Needless to say, being a colossus gave him rank and importance very flattering to his pride. The Lilliputians consider Gulliver’s attempt of kindness as a form of treason and sentence him to have his eyes gouged out.


After nine months of living in Lilliput, Gulliver has had enough and leaves right as the Lilliputians are deciding how to execute him. Not long after getting home, Gulliver embarks on his next journey. He spends almost a year at sea before entering Brobdingnag, the land of the big people. The tables have turned, and Gulliver is scared out of his wits. To the Brobdingnagians, Gulliver is six inches tall and poses no threat. All though harmless, Gulliver is thought to be a freak of a creature. His glorious title of Man-Mountain has been denounced to an animal; his pride has turned into his foolishness.


While living with the Queen, Gulliver tries to explain to the King how wonderful his country is. He describes England’s ways of democracy and the inventions his country has created. However, the King is far from impressed about Gulliver’s society. He is disgusted with its corruption and lies and gunpowder. He is so appalled that he threatens Gulliver with death if he mentions gun powder another time. While Gulliver thinks he is the best thing to come into Brobdingnag, everyone else considers him rat like and completely unimportant.


Through Gulliver, swift explores human shortcomings through two different perspectives. He shows Gulliver’s over exceeding pride while on Lilliput and his humbleness in Brobdingnag as his pride and folly.

Jonathan Swift wrote about a traveler named Gulliver who visited a series of fantastic islands. Swift populated these islands with invented societies. His purpose was to teach us something about our own human nature. A century later a young naturalist named Charles Darwin visited a set of islands as remarkable in their own way as Swift’s fantasies. The ideas that emerged from his research shaped the trajectory of human self-understanding. It is difficult to read the tale of Gulliver’s last voyage today without thinking about Darwinian evolution. When we read about the Houyhnhnms, we are tempted to think of them as horses that have evolved intelligence. Conversely, when we read of the barbaric Yahoos, we imagine a Planet of the Apes regression to a pre-linguistic ancestor of modern humans.


Now let us take a closer look at those two strange creatures on Swift’s last island — the Houyhnhnms and the Yahoos. “Houyhnhnms” is clearly “humans” as a horse might pronounce the word. The meaning of the word in their language –“the perfection of nature” — plays off of the human idea that we occupy a favored place in the great chain of being (Swift, 255). Arthur Lovejoy wrote of this notion, “The ‘physico-theology’ so much beloved by the writers of works of edification, deistic as well as orthodox, was in intent a proof of the existence of God; but it was in effect a glorification of man. For it rested in a great part upon the supposition that all other created beings exist for man’s sake” (186).By putting this self-conception into the mouth of a different intelligent creature, Swift suggested that our species was excessively proud.

He even ended his book with a condemnation of pride (Swift, 319).It is difficult to imagine how the Houyhnhnms might have evolved. If a complex activity like accurate throwing advanced our neural evolution, a similarly complex activity would be necessary to encourage equivalent equestrian brain structures. Thus the Houyhnhnms might be impossible, but the Brobdingnagians were impossible as well. Swift did not try to portray a realistic natural history, but provided an illuminating contrast to our intelligent ape. The Houyhnhnms were the reasonable creature that rationalists wanted humans to be. Swift suggested that if intelligence were added to the intrinsic nobility of a horse, such a creature would be the result (288). The subtle implication of this contrast was that intelligence alone could not make a creature reasonable. Intelligence only allowed a creature to execute its nature more effectively. Swift used the Yahoos to make the same point with far less subtlety.

The Yahoos were a dirty, hairy, grunting mirror of the civilized Gulliver (Swift, 249).Despite their lack of intelligence, the Yahoos had the same tendencies toward avarice and warfare as advanced humans (Swift, 281). Or more to the point, despite our intelligence, advanced humans have the same tendencies toward avarice and warfare as the dirty, hairy, grunting Yahoos. Gulliver realized that human intelligence simply increased the scale at which we could pursue our prima passions (Swift, 267). Calne agreed with this, writing, “we remain tied to the motivation provided by our biological drives and cultural attitudes” (8). He elaborated, “Reason…is a biological product fashioned for us by the process of evolution, to help us survive in an inhospitable and unpredictable physical environment. It is also a tool to enable us to compete with other animals that are larger, faster, and stronger, with longer claws and more powerful jaws” (Calne, 12).This perspective can be disheartening. It was for Gulliver, who became enamored with the Houyhnhnms and grew to despise his own species (Swift, 305). Yet Gulliver was the final object of Swift’s satire. His disappointment prevented him from appreciating the better aspects of human nature, like the love of his family and the stubborn sympathy of the Portuguese ship captain (Swift, 310-12).


Humans are not Houyhnhnms. We are not perfectly reasonable creatures. Our lives are not unswervingly governed by logic and good sense. Nor can we think ourselves into being that other animal. This does not meant that we should reject reason, logic and good sense. Our opportunistically engineered brains have given us the ability to approach these faculties and to make them part of our cocktail. But the other things will always be there – the emotions, passions and instincts that are a deep part of our evolutionary heritage. To live well as humans we must understand what we are. By doing so, we might achieve a delicate balance. We can minimize the damage engendered by our primal instincts, but we can also learn how to make the best use of them. The paradox of declaring a complete allegiance to reason is that this requires the unreasonable denial of our authentic nature. Humanity is a thinking, feeling, and symbol-creating product of life’s evolution on this planet. There is danger in that combination, but also beauty. Perhaps greater self-understanding will help us bring out and appreciate the beauty of being human.

1.  In Gulliver’s Travels, Jonathan Swift examines the essence of human nature, are human basically rational and good beings or impulsive and cruel beasts? What does Gulliver discover about human nature?

In Gulliver’s Travels swift expresses humans as basically being Impulsive cruel beasts, Gulliver discovers this himself after living with the “Houyhnhnms”, he learns their noble and honest ways then he is forced to live with humans again and he despises humans and views them as “Yahoos”. I believe humans are impulsive and cruel beast as well although I also believe there is some good in them as well. One might be quick to hate someone for being mean and then one might be considerate of what that someone might be going through at time being.

Various parts of Gulliver’s travels reveal the impulsive side of human beings, as well as their rational side although the author is trying to convey that humans act out of pure instinct most of the time due to their narrow minds. During his voyage to Laputa, he meets people with what he perceives as most strange customs. He finds that there are many boundaries limiting their way of thinking starting with the fact that their island is isolated from the rest of the world mainly because of fear. Their ruler, with his selfishness, oppresses the people and impedes them from leaving the island. The inhabitants in turn become violent and start to rebel. The overall effect of this is that they become so engulfed in their lifestyles that their actions, such as the so-called experiments in the Academy of Lagado, reflect the extraneous and pointless attitude they adopt when solving problems. They see no way out, so they stick to what they know, and use that to develop ‘innovative technology’, which is really nothing but odd thoughts born from little reasoning and based on extremely centered beliefs.

Gulliver discovers how “impulsive” people are and the lack of a logical foundation in their take on the different matters of life; nevertheless, he does not often emphasize the kindness and civilized attitudes of some of the people he meets. In real life, people will make seemingly stupid decisions whenever they can’t control the urge to act out of instinct, but they do have good intentions and do reason to some degree even if we don’t always see that.


Humans are in Swift’s Gulliver’s Travels are impulsive and assume the worse, such as the tiny people tying down Gulliver while he was asleep because they were unsure if he was good or bad.

The beings that Gulliver came across varied when it came to human nature. In his first journey the people he came across were smaller than he was. They were protective of their kingdom and didn’t want it to be harmed at first, but then they were kind to Gulliver and fed him even though they possibly could run out of food. Gulliver was also treated well in his fourth journey when he encountered these horse creators called the Houyhnhnms. But when they saw Gulliver’s body they thought he looked like a Yahoo (the Houyhnhnms enemy). Then Gulliver was banished. Then when Gulliver was on the island of giants and in England he viewed the people as impulsive and cruel beast because they treated him like a pet since he was so small compared to them.

Throughout the book Gulliver encounters different types of people, their habits are different, the ways they act are different, their size, and their physical personality are different. But “most” of the people he encountered were rational and good beings.”…much less that men are ennobled on account of their virtue, that priest are  advanced for their piety or learning, soldiers for their conduct or valor, judges for their integrity, senators for the love of their country, or counselors for their wisdom.(Swift, pg.125)

2. Discuss what is accomplished in the story by changing the size of Gulliver and the people he interacts with. How does this change of scale affect’s Gulliver’s experiences and his relationships?

The changing of the size of Gulliver and the people with whom he interacts changes their attitudes. When Gulliver is bigger than the people they aren’t as mean to him, but when he’s smaller than the people they treat him like a pet or animal.

Gulliver views humans from a distant outlook point of view and as well an up close and personal point of view. This shows satire of society and as well as the human acts and nature. As well the point of view of power was expressed. When Gulliver was larger than everyone else he was looked at as more of a threat and large “matter’ (took care of him because they needed to use him for war) in the society compared to when he was smaller he was looked at as entertainment or as a pet. “…hate for doctrinal differences concerning the proper way to crack eggs.” (Swift) shows how society can be run in a ridiculous way and how a group can go to war for stupid reasons. “…which to me was for some time a very nauseous sight.” (Swift) describes how disgusting the human being is with their actions and improper nature.

It takes on a different perceptive of how people react to situations where they are the odd one of many people who is used to the same people and things happening all the time. In the land of Brobdingnagians, where Gulliver is small and the people around him are giants. By change in size of Gulliver, him being really small, he starts to notice the features of every person he is encountered with. For stance Swifts quotes”… Wherewith I was much disgusted; because, to say the truth, a very offensive smell came from their skins (Swift 110).”

He became less harmful to the humans because they were bigger than he was. He also became more like a pet and still was funny to look at. “…the farmer placed me at some distance from him on the table, which was thirty foot high from the floor. I was in a terrible fright, and kept as far as I could fall from the edge, for fear of falling. … Expressing the words as loud as I could in English; which made the company laugh so heartily, that I was almost deafened by the noise. (Swift, pg. 80)”

3. What do you believe Jonathan Swift was trying to say regarding society, politics, science and technology, and social institutions of his days? Do you think he would be more or less pleased with our modern institution?

Jonathan Swift doesn’t view science and technology as we might today. He thinks that science and technology can be used for good, useful things as well as bad things that can cause harm. Just like in The Flying Machine when the Emperor made his invention for good and killed the flier in fear of his invention being used for bad things. (Bradbury)

Johnathan Swift’s views on science and technology were that both science and technology can be put to evil uses as easily as to good. Science and technology are useful things but sometimes harmful. Science and technology as harmed or detracted people in numerous one way science has harmed people is by mankind making and developing nuclear weapons which can kill millions of people. One way technology has harmed people is by humans using computers and cell phones to say mean and hurtful things to others which is bullying. Which is a really big problem in today’s society technology has caused people to commit suicide and sometimes go into deep depression. As we can see science and technology can be useful but sometimes harmful.

I view science and technology as things that make life easier on us. For example, vehicles help us get to our destination faster than walking would.

Jonathan Swift believed that science and technology could be put to use for good but as well it could just as easily be put to use for evil. I believe technology and sciences are discovered toward good things and bad things. Swift and my views on technology and science are very similar because what both of us believe happens.

In Laputa, Gulliver was able to experience the different views on science in technology. For example the floating island that governed Balnibarbi, was full of different weapons and technologies that they use to keep power over the people. I think science can be very helpful, if the experiment has the right purpose, but if it is made to serve a bad purpose, then science could be very bad. He criticized everything he experienced and seen. And this all happens while traveling to different “tribes” in the world. He was able to view the big picture, from all different points of view.

















Works cited

John, B. (1996). Swift’s moral satire in Gulliver’s travels. 2011-10-11

Swift, Jonathan. Gulliver’s Travels. New York: Penguin, 1960

Harold, Bloom, ed.  Modern Critical Views, Jonathan Swift. New York: Chelsea House     Publishers, 1986

Brady, Frank, ed.  Twentieth Century Interpretation of Gulliver’s Travels.  Englewood         Cliffs, New Jersey: Prentice Hall, Inc., 1968.

Swift, Jonathan.  Gulliver’s Travels and other Writings.  New York: Bantam Books, Inc.,    1962.

Harold, Bloom, ed.  Modern Critical Interpretations of Gulliver’s Travels.  New York:         Chelsea House Publishers, 1986.

Long, William J.  “Jonathan Swift,” English Literature.  Boston, Mass.: Ginn and Company, 1964.

Swift, Jonathon. Gulliver’s Travels. Washington Square Press: Pocket Books, 1972.Text.

2 October 2011.

Gautama Buddha – Philosophy 101


Prince Siddhartha had gone for several rides in the country side and during this moment he came across an old man who was helpless, a sick man and finally a corpse. The sight of disease, death and old age did not go well with Siddhartha and he was disgusted by these three things. Soon all the luxuries in his place could not make him happy anymore and he went to search for Buddhism teachers who would enlighten him. Siddhartha had a heart of compassion and he wanted to get the facts of such things so that he can accept and be enlightened.

The nature of reality in Buddhism is that we create our own destiny and whatever good or bad we do will have a reaction in the future. We are responsible for our own suffering but in order to cope with these sufferings we first need to accept them and then follow the noble truth teachings in order to have a peaceful life upon us. The reality is that we all want to have samsara which means an endless life and all this depend on our characters.

Hinduism has the belief I written supremacy of the Vedic texts and they refer to these texts in many occasions. Buddhism on the other hand believes in face to face teachings and they do not believe in such texts and they also don’t believe in any Hindu scriptures. Buddhists believe that Atman is a major consequence of ignorance but in Hinduism they believe highly in Atman.


Ācāraṅga Sutra. Trans. Harman Georg Jacobi. Jaina Sūtras. Ed. Harmann Georg Jacobi. Vol. 1. 2 vols. Delhi: AVF Books, 1987.

Aiterya Brāhmana. Aiterya Brāhmana of the Ṛg Veda. Trans. Martin Haug. Sacred Books of the Hindus. Ed. B.D. Basu. Allahabad: Sudhindra Nath Vasu, 1922



Buddhism ha several ways in which it portrays itself as a way of liberation to humanity. Buddhism teaches people on the reality and nature of day today life. It recognizes the fact that suffering is there and it will always surround human beings. We get suffering from our own reactions and Buddhism teaches individuals on how to respond to these sufferings. We are supposed to accept the sufferings for us to find a solution so that peace can be found. In Buddhism there is the realization of enlightenment and this where it offers solutions to our frustrations of the evil things of life. Buddhism is mainly concerned with the teachings of the four noble truths which are fundamental in the liberation human beings from suffering. We are responsible of our own self and this is stated in the teachings of Buddhism, “To avoid all evil, to cultivate good, and to purify one’s mind” (Dhammapada 183).

Buddhism recognizes equality on man and woman and there is no act of discrimination either gender. Both male and female should not discriminate one another because being noble depends entirely on an individual. Buddhism practices the act of compassion and it encourages the eradication of poverty and helping out those that are homeless. Helping in the society is not a job for Buddhists but it is an act of compassion to the society which any one can do whether a Buddhist or not, but Buddhism recognizes the need of having an equal society that is free of sufferings.


The Buddha’s Way of Virtue, tr W. D. C. Wagiswara & K. J. Saunders, John Murray, London,


Zen Budhism

Zen is a Mahayana Buddhism school that originated long time ago in china. The school has got many branches across Asia. Zen school practices several religious and spiritual practices. The spiritual and religious practices in Zen were inspired by the existing cultures of the Chinese, Japanese and the Indians. The main practice that is carried out in Zen school of Buddhism is meditation. Meditation in Zen is regarded as an important practice and they believe that it is a form of liberation in Theravada Buddhism. Meditation in this process involves high concentration of the mind and the benefit of this meditation is to help as respond to different circumstances when they occur. Meditation in Buddhism helps individual not to react but just have a positive response. There is also a group meditation where monks are required to meditate for some several minutes or hours with several breaks in between them and also some tasks are given to them to be performed with the mindful set.

Zen teachers have a different form of interacting with their students and that is face by face. This is because it is believed that Zen is not found on scriptures and that Zen teachers come from a lineage, it is inherited. Zen also has several other practices that include; koan practice which basically means a story that exists from interaction of a master and his student. The other practice in Zen is the Zen chanting and liturgy which they see as a link with Bodhisattvas who were there in the past. When there is a continuous reciting of liturgy then this belief of connection comes into effect.


. “Zen Mind, Beginner’s Mind”.Shunryu Suzuki Roshi